Power pricing dolan simon pdf

Libraries near you: WorldCat. Power pricing: how managing price transforms the bottom line , Free Press. Power pricing First published in Subjects Pricing. Classifications Library of Congress HF D65 Dewey Edition Notes Includes bibliographical references p. Classifications Dewey Decimal Class D65 , HF D65 External Links Contributor biographical information Publisher description.

The Physical Object Pagination xi, p. In order to optimize their pricing process, managers need to … Expand. The influence of behavioural pricing strategies in consumer decision-making.

Pricing is one of the key marketing challenges for every company to confront. Several mechanisms from the fields of psychology, behavioural economics and marketing have been proposed to explain why … Expand. View 2 excerpts, cites background. The Founding Principles and Strategies of Pricing. In this chapter, we follow the growth of the pricing discipline, especially through the ideas of one of the earliest of pricing's pioneers: Dan Nimer.

The Nimer influence on pricing has been … Expand. Industrial Pricing: Theory and Managerial Practice. We organize the existing theoretical pricing research into a new two-level framework for industrial goods pricing. The first level consists of four pricing situations: New Product, Competitive, … Expand. Burrows [2Qo. Clarke [3RV. Dolan, Hermann Simon [7El. Sokol [7mS. Kolster [91m. Noseworthy [aLB. Stutzman [aNY. Herman [bBI. Banerjee, Esther Duflo [bce.

Bogardus [co2. Crandall [CQY. Kotov [dkw. Arnold [dNa. Chu [doL. Blakey [EcY. Tyler [ehr. Williams [Emd. Arcangelo [f7G. Manglik [f7G. Walker [FtV. From Ixelles Editions [gLP. Lisle [gSC. Harborne [HEL. Tomlinson, Stefan Peuser [Hmw. Velez [hPX. Allen [ijA. White [ijA. By aa [IP9. Costanzo PhD [iQn. Riordon [k6q. Norling [Le9. Friedman [Lxj. Costanzo [M0s. Fichou [mI9. Maxa [n6e. The authors argue that firms must view pricing as a key and highly manageable element in the profit equation, worthy of attention equal to that accorded to sales volume and costs.

Companies must have data at their finger tips which are more accurate, timely, relevant, and dissaggregated than their competitors'. Using these data to create a systematic analysis of customers and competitors, companies will be able to create and assess pricing scenarios to achieve long-term profitability.

This targeted, quadrupled approach to transforming the bottom line by managing price leaves no strategy or option unturned. Power Pricing is a highly detailed yet practically focused book which will become required reading for business leaders; general managers; marketing, product, and brand managers; accountants, financial managers, and marketing students, world-wide.

Gary T. Dicamillo Chairman and CEO, Polaroid Corporation Pricing is one of the most talked about but least understood of all the key marketing levers. Power Pricing creatively and thoroughly analyzes the pricing variable and helps both the top and bottom lines. This is a valuable learning tool that I have made required reading for our senior operating managers at Polaroid. Helge H.