It has one of the most sophisticated search algorithms that process over 5. So it is no surprise that the best keyword research tool is made by Google as they have all recent data and analytics.
Google keyword planner formerly known as Google keyword tool is a free keyword research and analytics tool from Google that can help you reach out to a wide audience through bidding on keywords for your advertisements. But it is mostly used by SEOs and content creators to do keyword research and reach out to a wider and more targeted audience.
But when used strategically it can help you gain thousands of free organic traffic and increase your conversion rate. If you can master the Google keyword planner tool you can create a more cost-efficient marketing strategy and improve your on-page SEO by using the proper keywords. Starting with the Google keyword planner tool is a cup of tea. All you need is a Google Ads account and you can use the Google keyword planner tool for free!
Setting up an AdWords account is very easy and will only take a few minutes. In order to activate your Google ads account head over to this link. Once you open this link you will see the Google ads homepage. Click on the start now button and start filling in all the necessary information about you and your business.
Once you have filled up all the required fields, you are good to go. So you want to be VERY strategic about what you enter into this field. Pro Tip: You can enter multiple keywords into this field. Just put a comma after each keyword and press enter. This feature is only really useful if you already have a long list of keywords… and just want to check their search volume.
No matter which tool you ultimately used, you end up in the same place: The Keywords Result page. Search partner sites include other search engines and Google properties like YouTube. This feature gives you a decent amount of filtering options.
So let me quickly break down each of the options for you. This is helpful for filtering out keywords with lots of search volume after all, these terms tend to be really competitive. You can also do the opposite. So I recommend leaving this blank. Top of Page Bid is a proxy indicator of commercial intent. So if you only want to target keywords that potential buyers search for, you can set this to a certain dollar amount. That way, I can filter out keywords without any commercial intent.
This is how often your site appears in the organic results for each keyword. Where you rank on average for each keyword in Google organic. This is a new feature that shows you keywords that are somewhat related to the terms you typed in. Keyword by relevance : This is the list of keywords that Google considers most relevant to the keyword or URL you typed into it. However, keep in mind that this is a range… and not a super-accurate indicator of search volume. Pro Tip: Watch out for seasonal keywords.
But it IS useful to see if a keyword has any commercial intent after all, the more people bid on a keyword, the more potential there is for them to become a lead or customer. The higher bid here, the more lucrative the traffic tends to be. There are LOTS of factors that go into choosing a keyword. That said, I learn best from examples.
There are dozens of different factors to look at. But, in general, I like to choose keywords based on 3 main criteria:. Search Volume: Very straightforward. The higher the average search volume, the more traffic that keyword can send you.
Commercial Intent: In general, the higher the competition and suggested bid, the easier it will be to convert that traffic into paying customers when they land on your website. This guide to SEO keyword competition covers everything you need to know. Otherwise, you see a range , like this:.
To be honest, the range is actually fine by me. Keyword volume tends to fluctuate anyway. The GKP is good at coming up with long tail versions of your keyword.
But instead of entering a keyword, you enter a URL from another website in your niche. Or do you mostly stick to other keyword research tools like SEMRush? Although this says it was last updated a few weeks ago, I find that it is actually outdated. The screen captures in the article are no longer the same as what Google Ads is showing a new user. The icons on the top right are no longer there and the only options is to finish your first ad. Hey June, we just updated all of the screenshots.
OK so I did look into this. And like I mentioned in the post, you need to setup a Google Ads account including cc info. I hope this helps. Then there is no need to fill in any cc or payment method detail. Very helpful article. I was looking to use adwords keyword tool as i am planning to launch some content based sites. After reading your article i think i can choose my keywords carefully and without wasting time. Hello, Nice post. If you have anymore articles written by you or sourced from the net on keyword research, please forward the links to me.
Thank you for the post. Question — how do i know which keyword is the best to use? The information provided is really great,but it would have been great if you people would have digged the concept a bit more…i mean to say few more examples and a bit more detailed way to use this tool.
I just wanted to know how to use this tool for building niche sites. Thank you very much, it is very helpful, since it is not easy to pick when you do not know what is all about. I am going to be back on your website and tell everyone I know about it. Keep up the good work and Happy New Year. Just the clear and simple explanation I needed for using this tool which I started playing with last week. I was about to splash out on Samuri but looked like most of their data was just being pulled out of Adwords Tool.
What package would you recommend for a non-expert self-use site owner? Hi Nice post.. Sometime I have noticed that searching keywords competition is high but global and local search is less and vice verse, so I am lil bit confused for the next step. Need help…. Google Adwords Keyword tool is really awesome. Just wasted my time and money with broad keyword search …. Hey Techno world news…in answer to your question, global versus local search and competition can be very complicated and I teach people how to use the Adwords tool and how to differentiate the data and some rules of thumb.
It would be impossible to answer it here without creating a whole new article. But I can direct you where you can get some answers. If anyone wants the best keyword Google ad words is the best tool built by Google for all the interested persons. My work improves when I used this superb tool. For PPC and Seo work, this tool will surely increase the quality in this market for the betterment. Thanks a lot. I really love the Google Adwords tool. There are several keyword research tools, which predict the online competition as well.
Also after Panda 3. Thanks for the tips. I look forward to more useful tips in the future. Back to the drawing board. Had bought a couple EMDs thinking they were goldmines, then I checked the [exact] box…. It is very simple to use AdWords to research keywords. We can either enter the URL of your site or put in some seed keywords, the tool will then automatically generate a whole bunch of suggested keywords.
Look at the results and shortlist all the keywords that seem relevant and have a decent global search volume. Thank you, I am learning every day, reading this article is like taking a crash course. Learning how to use the Adword tool has been like trying to find my way around in a blizzard. Your post and photos have now cleared a path that I can see through. Thanks for the information. In my opinion, this makes it easier for you to keep notes and organize the data in a way that aligns with your SEO plan and content strategy.
We previously saw the search volume when we were discovering new keywords. It showed us data from the past 12 months. The average search position would be 3. You can use this tool to give you a better idea of how certain keywords will perform. If you can find a way to get 20, monthly impressions organically using these keywords, it will be better than paying for it.
Decide which keywords you want to prioritize, and then produce content that will help you rank for those terms. Write blog posts and guides. Create images, videos, and infographics.
You can refer to my complete guide on SEO for more information on how to do this. Once you get familiar with navigating and searching, you can use this guide as a reference to help you find keywords that will be easier to rank for. Our content is reader-supported, which means that if you click on some of our links that we may earn a commission.
Additional menu There are so many different elements of SEO. These are some of the top benefits of Google Keyword Planner: Find new keywords using words, phrases, websites, and categories. Discover search volume trends and historical data of different keywords. See performance forecasts for keywords based on your budget and average bid prices. Narrow your results based on geographic location, language, and date ranges.
Filter results by average monthly searches, competition level, organic impressions, ad impressions, suggested bids, and organic average position. Discover new keywords The first thing you should use the Keyword Planner for is finding new keywords. So log into your Google Ads account and navigate to the Keyword Planner. Find new keywords. Get search volume and forecasts. First, let me show you how to read and interpret the results.
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